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Tropicana Faces Deceptive Advertising Lawsuit Over 100% Pure and Natural Claim

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Tropicana is facing a class action lawsuit filed by consumers who allege that “[d]espite Tropicana’s ’100% pure and natural’ claim, Tropicana’s NFC juice is heavily processed and flavored – it is not 100% pure and natural.” The lawsuit (PDF) claims that Tropicana has wrongly benefited to the tune of annual worldwide sales of over $5 […]

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Written by Michelle Fabio

January 11th, 2012 at 2:00 pm