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Archive for the ‘online marketing’ tag

Small Business News Weekly Roundup: 7/22/11

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In this week’s small business news roundup, you’ll find more about an internet tax’s effect on small businesses, what’s to learn from Netflix’s pricing increase, the ecommerce terms you need to know, and lots of business blogging tips. There’s also a link to an inspirational story of a small business making it work—always especially nice […]

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Written by Michelle Fabio

July 22nd, 2011 at 12:18 pm

5 Ethical Ways to Grow Your Corporate Email Database

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This post originally appeared on THEsmallCOMPANYBLOG. When it comes to marketing, one of the most essential ingredients for success is time.  Over my 18 years as a marketer, I have never heard the words “Quick . . . market this!” nor have I uttered them to someone else.   People who market for a living understand […]

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Written by Eric Rudolf

March 2nd, 2011 at 6:50 am

New Rules for Direct Email Marketing

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This post originally appeared on THEsmallCOMPANYBLOG. Since the middle of 2001, I would estimate I have booked, written, sent, and evaluated over $8 million in B2B and B2C direct email campaigns—promoting everything from enterprise software to educational services to retail products.  Over this eight year period many things within the direct email landscape have changed, thanks in […]

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Written by Eric Rudolf

January 19th, 2011 at 7:32 am

Leveling Your Playing Field – SEO Tips

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Establishing a website as a complementary marketing channel is practically a requirement, and small businesses are scrambling to design and launch a website. If you haven’t been told yet, the days of “build it and they will come” are no more. Internet users are savvier, competition smarter, and search engines more advanced. In order to […]

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Written by Derek Chew

June 7th, 2010 at 9:09 am