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Archive for the ‘Maya Archaeology Initiative’ tag

Agreement Reached in Toucan Trademark Battle

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Back in September, we told you about the trademark battle over the humble toucan between the Maya Archaeology Initiative and Kellogg Company: Kellogg’s avers that the image of a toucan in the culture heritage group’s logo could confuse consumers into thinking the it is associated with the cereal conglomerate, which owns the trademark for Toucan […]

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Written by Michelle Fabio

November 21st, 2011 at 6:37 am

Kellogg’s Battling Maya Group Over Toucan Trademark

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Neither Toucan Golf’s “GolfBird” nor MAI’s toucan, presumably, possesses either these physical characteristics nor super-avian ceral-locating abilities. Nonetheless, Kellogg’s is “concerned about both consumer confusion and a dilution of our strong equity in these marks,” as stated in a letter from Kellogg’s Corporate Counsel David Herdman in a letter to MAI.

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Written by Michelle Fabio

September 7th, 2011 at 11:12 am