Archive for the ‘Kellogg’s’ tag
Back in September, we told you about the trademark battle over the humble toucan between the Maya Archaeology Initiative and Kellogg Company: Kellogg’s avers that the image of a toucan in the culture heritage group’s logo could confuse consumers into thinking the it is associated with the cereal conglomerate, which owns the trademark for Toucan […]
Neither Toucan Golf’s “GolfBird” nor MAI’s toucan, presumably, possesses either these physical characteristics nor super-avian ceral-locating abilities. Nonetheless, Kellogg’s is “concerned about both consumer confusion and a dilution of our strong equity in these marks,” as stated in a letter from Kellogg’s Corporate Counsel David Herdman in a letter to MAI.
A settlement agreement has been reached by the parties in a lawsuit against Kellogg Company over claims that its cereals Rice Krispies and Cocoa Krispies provide increased immunity to disease for children. Last year, a class of cereal consumers sued the company alleging false advertising for claims that antioxidants and nutrients fortified the cereals, providing […]