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Archive for the ‘Jeremy Lin’ tag

Linsanity Trademark Battle: The China Edition

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Last week we talked about the race to the U.S. Patent and Trademark Office to register the word “Linsanity” in reference to Jeremy Lin, the NBA’s latest breakout superstar. But who could have imagined that a similar race in China has already seemingly been won by a sports ball manufacturer? Reuters reports that in July […]

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Written by Michelle Fabio

March 1st, 2012 at 12:07 pm

“Linsanity” Reaches the U.S. Patent and Trademark Office

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Jeremy Lin, the basketball player who has breathed life into the New York Knicks lately, has moved to trademark “Linsanity,” the word that has come to symbolize his emergence onto the NBA scene. Lin’s lawyer filed a trademark application on February 13, but that still wasn’t before two other people attempted to capitalize on the […]

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Written by Michelle Fabio

February 24th, 2012 at 1:00 pm