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Archive for the ‘iMilk’ tag

Hershey Defends Chocolate Milk App with Preemptive Lawsuit

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Hershey’s Chocolate Milk iPhone application allows users to pour a virtual glass of milk, add chocolate, blow virtual bubbles with a straw, and end the entire event with a mooing sound. Sounds fun, right? Well Hershey is worried that Hottrix LLC, the maker of the iMilk app, may eventually come after the chocolate giant alleging […]

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Written by Michelle Fabio

September 14th, 2010 at 10:53 am