In this week’s small business news roundup, we’ll talk about the growing optimism of small business owners, the increased use of a “private exchange” for employee health insurance, Google apps’ adaptations for small business owners, and why it’s important for you to maximize customer loyalty. Let’s go!
- Small Business Attitudes for 2011 Show Up Swing: Godfrey Phillips, vice president of research at American City Business Journals, recently told an audience in San Jose that small business owners are more optimistic about the future than they have been since 2008, based on the results of “a survey of more than 2,000 executives and owners of businesses with less than 500 employees.”
- Businesses turn to ‘private exchange’ for health insurance: According to USA Today, businesses are increasingly sending employees “to a ‘private exchange’ or marketplace where they compare and choose their own insurance.” This is beneficial to business owners, according to the article, because “the amount [a] company pays toward coverage is capped.”
- Google Adapts Apps for Small Business Use: Business News Daily reports on some recent changes to Google apps aimed at encouraging more small business owners to use the features. Changes include more flexible billing options, new user limits, and a setup wizard that should help speed up the enrollment process.
- Focus on Increasing Customer Loyalty to Increase Small Business Revenue: This article focuses on the finding of a recent study that “‘a 5% increase in customer retention produces more than a 25% increase in profit.’” Read more about how you can create loyal customers and increase profits in the meantime.
What’s new in your small business world this week?