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Small Business News Roundup: Focus on Social Media 6/25/10

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We know so many of you enjoy playing the social media game with your small business, so it’s time for another small business news roundup focused on what’s going on in the social media world.

Below you’ll find information to support your decision to increase social marketing efforts, tips on how to do that and how to measure your success, and also news on virtual business cards.

  • Small Businesses Using More E-Mail, Social Media in Marketing: You’re not alone as you look for new and innovative ways to help your business grow; a survey by AWeber Communications, which provides e-mail marketing software to small businesses, found that well over three-quarters of respondents are looking to increase their e-mail marketing efforts over the next year and 70% are already using social media.
  • Social Media Needs Relevance: In this interview with Peter Shankman, founder of Help a Reporter Out (HARO), he not only gives advice about how small businesses can make social media work for them but also talks about the importance of being able to measure your social media efforts — monetarily. Good stuff.
  • Twitter Tips to Boost Small Business Marketing: ECommerce-guide.com shares advice on how to best utilize Twitter as a marketing tool; the article starts out with Twitter basics for those brand new to tweeting and walks through the essential steps to creating a solid Twitter profile and accompanying messages. Lots of great internal links as well.
  • Why Your Next Business Card May Be Virtual: This Mashable article isn’t exactly about social media, but it does discuss the increasing shift from paper business cards to virtual ones, largely because of the emergence and popularity of the smartphone, which makes storing people’s cards that much easier.

Do you have a virtual business card? Would you choose to have one? How are you using social media in your small business, and how do you measure your success?

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June 25th, 2010 at 10:07 am