Establishing a website as a complementary marketing channel is practically a requirement, and small businesses are scrambling to design and launch a website. If you haven’t been told yet, the days of “build it and they will come” are no more. Internet users are savvier, competition smarter, and search engines more advanced. In order to gain traction, getting Search Engine Optimization (SEO) can help.
Having worked with several small business trying to increase search engine traffic, I’ve stumbled upon a few common things you can do to kick start optimizing your website for growth.
- Write Great Titles – Make sure your page titles include keywords that are accurate and relevant. Try to research what your competition is doing, use free research tools like Google Keyword Tools to get ideas and execute.
- Develop Great Content – Your website visitors love to engage with great content and it is your responsibility to fill that need. By identifying the best keyword phrases using the Google research tool, you can start to incorporate keywords into carefully crafted content to increase the chances of achieving higher search rankings.
- Get Listed in Directories – Whether your business serves a local or nationwide audience, make sure to submit your website to directories like Business.com, Yahoo! Directory, YellowPages.com, etc.
- Create Sitemap – In order for search engines to know about your site and rank it, your pages have to be discovered. A sitemap will help search engines discover your pages through their “crawl” and rank them accordingly.
- Link Between Pages – Search engines consider links as “votes.” Therefore, adding links to related products, articles, or services effectively help create relationships and relevance within your website.
These are a few things that should form a SEO checklist for your business as you increase your understanding of website optimization and how it will affect and help your overall business goals.