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Update on Lochte’s Jeah Trademark Application

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Ryan Lochte by tobyandtaishan via Wikimedia Commons

Ryan Lochte by tobyandtaishan via Wikimedia Commons

We recently told you about Olympic gold medalist swimmer Ryan Lochte’s application to trademark the phrase “Jeah,” and there is already an update–but it has nothing to do with rapper MC Eiht, who has alleged that “jeah” has been his catchphrase since 1988.

The Oak Park-River Forest Patch has reported that Chris Brynes and Jeah Communications sent a cease and desist letter to Lochte on August 24 but haven’t heard back yet.

According to his recent filing with the United States Patent and Trademark Office, Byrnes has been using “Jeah” since 1999, including on clothing and other apparel, which is one of the categories Lochte is seeking to include in his trademark protection as well.

Lochte, who won two gold and two bronze medals in the 2012 Summer Olympic Games, has asked the United States Patent and Trademark office for a “Jeah” trademark to be used on shirts, sunglasses, goggles, jewelry, mugs, and more.

No one from Lochte’s team has commented on Byrnes’ filing or allegations, but Lochte does already have an online store selling merchandise with “jeah” on it–as does Byrnes.

What do you think of the battle over the “jeah” trademark?

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August 29th, 2012 at 2:02 pm

Posted in Intellectual Property

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