Anna Chapman, the red-haired 28-year-old whose name became popular after she was deported from the United States for being a Russian spy, has formally acquired the rights to use her own name on products such as vodka, clothing, and watches in her native country.
Russia’s state patent agency informed Reuters that Chapman registered her name as a trademark back in August; an agency official quipped, “Maybe she wants to open the ‘Anna Chapman’ dry-cleaner or make cookies.”
The Russian paper Komsomolskaya Pravda noted, however, that Chapman’s ex-husband Alex, a British citizen, may fight the trademark. Anna Chapman’s British citizenship gained through her marriage was later revoked after her espionage connection was uncovered.
Chapman has become a bit of a celebrity back in Russia since she was deported; aside from appearing at an event with Prime Minister Vladimir Putin and a political rally, Chapman has posed in lingerie for the Russian version of Maxim and started a weekly television show, “Mysteries of the World with Anna Chapman.” She even has an iPhone app that bears her name: Poker with Anna Chapman.
According to Reuters, Chapman’s trademark in her name will be valid until 2020 in Russia; there is no word as to whether Chapman is also considering trying to register her name in the United States or the UK, where she reportedly had hoped to live following her deportation.
Still, it’s impressive that Chapman moved so quickly on the trademarking of her name; she was deported from America on July 8, 2010, and was applying to register her trademark just a month later. No matter what you think of her spying activities, Chapman certainly seems to have some business sense when it comes to personal branding.
Have you considered trademarking your name?