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Is Lochte’s Move to Trademark “Jeah” Dead in the Water?

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Ryan Lochte by tobyandtaishan via Wikimedia Commons

Ryan Lochte by tobyandtaishan via Wikimedia Commons

Olympic Gold medalist swimmer Ryan Lochte has filed an application to trademark the phrase “Jeah,” but is his request already dead in the water?

Lochte claims “jeah” is a variation of “chea,” a word  used by rapper Young Jeezy—but it’s another rapper who may fight Locthe’s request. TMZ reports that MC Eiht is alleging that “jeah” has been his catchphrase since 1988.

“Why try and trademark something his ass didn’t even create? I am mad that he isn’t giving me proper recognition for taking my saying. He is just disrespectful,” MC Eiht told TMZ.

A cease and desist letter from MC Eiht to Lochte is expected, but Lochte’s manager maintains that he’d never heard of MC Eiht’s claim or usage before.

Lochte, who won two gold and two bronze medals in the 2012 Summer Olympic Games, has asked the United States Patent and Trademark office for a “Jeah” trademark to be used on shirts, sunglasses, goggles, jewelry, mugs, and more.

And what does “jeah” mean? According to Lochte in a YouTube video, “It means, like, almost everything. Like happy. Like, if you have a good swim, you say, ‘Jeah!’”

What do you think of this potential trademark battle? Who should own the rights to “jeah” if anyone?

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August 27th, 2012 at 3:39 pm

Posted in Intellectual Property

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