Pink Lady bills itself as “the first apple with a trademark,” and Pink Lady America wants to make sure that trademark is respected.
According to the Pink Lady Brand website, “Pink Lady® is a registered trademark for a variety of apple which is Cripps Pink.” The Pink Lady brand requires Cripps Pink growers to meet certain quality standards in order to call their fruit by the Pink Lady name.
The Cripps Pink apple is grown in both the northern and southern hemispheres, and right now is apple season below the equator; these international apples are filling US supermarkets and Pink Lady apple producers in Washington are concerned that that consumers may confuse the two. Pink Lady America is urging consumers to shun those that don’t bear the Pink Lady trademark.
“It’s unfair to the grower and the consumer when what’s on the PLU isn’t the same as the signage because it’s not only potentially a quality issue, it may also be a trademark violation,” said Pink Lady America marketing director Alan Taylor. “It also is confusing to all who are seeking true Pink Lady® brand apples.”
Pink Lady America hasn’t filed any kind of lawsuit regarding this matter, but the group is asking consumers “to join us in standing up for those doing it correctly and not supporting those who aren’t. The brand needs this support to grow and to make more fruit packed to quality standards available to those consumers.”
So there you have it. If you’d like to help Pink Lady keep her good name, the growers ask that make sure that the apples you’re buying are the trademarked version.
Have you seen various types of Pink Lady/pink lady apples on the market?