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Flipboard and Flowboard in Trademark Dispute

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Flowboard logoTreemo, maker of the Flowboard app, has asked a court to declare that it has not infringed on the trademark of Flipboard’s name or logo.

Brent Brookler, founder and CEO of Treemo, maintains that Flipboard has “continued to threaten” his company since the release of the Flowboard app in April and would just like the dispute settled once and for all. Flipboard believes that the name carries a “likelihood of confusion” with its own.

Brookler, on the other hand, argues that the apps’ functions are so different that there is no chance of confusion among consumers. Flipboard gives users a way to create a custom collection of aggregated content for easy reference while Flowboard allows users to create content themselves in what it calls an “interactive storytelling app.”

“Essentially what we’re doing is bringing it to court quicker, because we don’t want to have this looming over us. We think we’re in the right,” said Brookler, according to the Cult of Mac.

Flipboard logoTreemo also maintains that the company’s own trademark was approved by the USPTO in April of this year without opposition and that the apps are found in two different categories in the App Store itself: “[o]urs is in the productivity section . . . theirs is a news app. It’s in the news section.”

The Cult of Mac also notes that Treemo is a company backed by $600,000 in funding while Flipboard has raised a bit more than that at $60.5 million.

The lawsuit asks for a “declaratory judgment of non-infringement of trademark rights” from the United States District Court for the Western District of Washington at Seattle.

Do you think Flowboard is infringing on Flipboard’s trademark?

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July 31st, 2013 at 9:01 am

Posted in Intellectual Property

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