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Duchess’ Family Website Investigated for Possible Olympics Advertising Violations

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Screen grab of Party Pieces

Screen grab of Party Pieces

Business Insider, via Jacquelin Magnay of The Daily Telegraph, is reporting that the London Organising Committee of the Olympic Games (Locog) is having a closer look at a website owned by the Duchess of Cambridge’s family to determine whether it violates branding and advertising regulations regarding the 2012 London Olympics.

The London Olympic Games and Paralympic Games Act of 2006 prohibits unauthorized use of certain words and symbols associated with the Olympics, and Locog is investigating whether Party Pieces, a site owned by the Middleton family, is in violation of the Act.

The Daily Telegraph reports that “Locog has a sponsor branding team of 300 people who enforce the act across the country to protect the intellectual copyright of words associated with the Olympic Games such as ‘gold,’ ‘Games,’ ’2012,’ ‘summer,’ and ‘London.’”

Yes, you read those words correctly, and apparently no one is immune from having to comply with the strict rules surrounding the use of such words; violations could be subject to legal action as well as a £20,000 ($31,300) fine.

The website sells party supplies, and on its homepage has a graphic of the skyline of London, a torch, a group of UK flags, and the slogan “Let the Games Begin.” Moreover, one of the site’s categories is “Celebrate the Games,” which includes, as noted by The Telegraph, a ring toss game in which the rings are in Olympic colors.

What do you think of the Middleton family’s website? Should it be reprimanded by the Olympic Committee?

And did you have any idea that the Duchess’ family ran a party supplies website?!

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July 23rd, 2012 at 4:43 pm