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Apple Seeks Agreement with iPhone Trademark Holder in Brazil

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Apple logoFollowing up on our post Apple Appealing iPhone Trademark Ruling in Brazil, there is news that Apple may be close to an agreement with the company that currently holds the iPhone trademark in Brazil.

Forbes has reported news from the Folha de São Paulo that Apple and IGB Gradiente are seeking a “pacific agreement” regarding the iPhone trademark, which Gradiente applied for in 2000, before the release of Apple’s iPhone; the companies have reportedly agreed to put the pending lawsuit on hold at least for now.

From our previous post:

Brazil’s copyright regulator, INPI, has ruled that the “iphone” trademark rightfully belongs to a Brazilian company; Apple has already appealed.

Gradiente Eletronica SA filed a request to trademark “iphone” in 2000 and was granted permission to use it in 2008. The company launched its own “iphone” line in December 2012.

Apple began applying for “iPhone” trademarks in 2006, and those relating to communications and cell phones were rejected because of Gradiente’s existing trademarks.

The BBC reports that the INPI decision applies only to handsets, “and that the California-based company continued to have exclusive rights to use the iPhone name elsewhere including on clothing, in software and across publications.

How much will Apple end up paying for the right to use the iPhone name in Brazil? Stay tuned!


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March 18th, 2013 at 10:17 am

Posted in Intellectual Property

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