Anheuser-Busch has filed trademark applications to trademark 42 airport codes across the country, seemingly with an eye toward producing beer to be sold in specific markets.
Wait…are you also experiencing dèjà vu?
That may be because last year around this time, I wrote a post entitled “Anheuser-Busch Files Trademark Applications for Area Codes.”
Yes, just about a year ago, the beer giant filed trademark applications for 15 telephone area codes across the country, which, at the time, was believed to have been “spurred by the success of 312 Urban Wheat Ale, produced by Goose Island, which was . . . acquired by Anheuser-Busch as part of Fulton Street Brewery.”
This time the trademark applications for airport codes came to light via The Tennessean, which points out that the BNA Wine Group in Nashville had filed a trademark application for BNA wines five months before Anheuser-Busch’s application.
BNA is the code for the Nashville International Airport, and BNA Group’s application just may have set up an ensuing trademark battle over the letters BNA.
The Tennessean reports that “[t]rademark experts” have said both applications could be granted, but with both companies dealing in alcoholic beverages, we’ll just have to wait and see what the United States Patent and Trademark Office (USPTO) decides.
What do you think about Anheuser-Busch’s trademarking attempts?