LegalZoom Blog

Legal news and small business tips.

Archive for the ‘Marketing’ Category

What’s Trending Now in Small Business

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Last year, small business owners and entrepreneurs had to pay more attention to technology, the Internet, and mobile than ever before. If they weren’t executing content marketing campaigns online, optimizing their marketing and sales through mobile, or setting up security systems to combat cyber attacks, they would be left in the dust. The following are […]

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Written by Kylie Jane Wakefield

March 3rd, 2014 at 3:15 pm

Win a TV Commercial for Your Business!

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LegalZoom wants to give you the opportunity to showcase your business on national TV! Your business. Your commercial. Our dime.

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Written by Carrie Yutzy

October 12th, 2011 at 3:57 pm

5 Ethical Ways to Grow Your Corporate Email Database

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This post originally appeared on THEsmallCOMPANYBLOG. When it comes to marketing, one of the most essential ingredients for success is time.  Over my 18 years as a marketer, I have never heard the words “Quick . . . market this!” nor have I uttered them to someone else.   People who market for a living understand […]

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Written by Eric Rudolf

March 2nd, 2011 at 6:50 am

New Rules for Direct Email Marketing

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This post originally appeared on THEsmallCOMPANYBLOG. Since the middle of 2001, I would estimate I have booked, written, sent, and evaluated over $8 million in B2B and B2C direct email campaigns—promoting everything from enterprise software to educational services to retail products.  Over this eight year period many things within the direct email landscape have changed, thanks in […]

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Written by Eric Rudolf

January 19th, 2011 at 7:32 am

Small Business News Weekly Roundup: 1/14/11

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This week’s small business roundup has word of a new FDIC hotline, advice on devising your annual business plan, tons of Twitter tips for the social media savvy and newbies alike, information on the latest technology for small businesses, and finally, how you can protect your important data from potential disaster. Here we go! FDIC […]

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Written by Michelle Fabio

January 14th, 2011 at 11:26 am

50+ Social Media Tips for Small Businesses

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Small biz guru and author Ja-Nae Duane wants to help you start your business! Just retweet this article with hashtag #bizwith100 for a chance to win a signed copy of Ja-Nae’s book How to Start Your Business with $100. (See below for full details.) Many small businesses are discovering the benefits of social media.  I […]

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Written by Ja-Naé Duane

November 4th, 2010 at 7:22 am

Small Business News Weekly Roundup: 9/24/10

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The Small Business Bill is again the top story in this week’s roundup, but we also have news about some of the country’s biggest banks starting up “second look” programs for potential borrowers, a new clean energy proposal in the House, Microsoft’s Security Essentials, and, last but certainly not least, some “Hawaiian-style” marketing advice for […]

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Written by Michelle Fabio

September 24th, 2010 at 10:33 am

9 Ways to Increase Your Small Company Website Traffic

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This post originally appeared on THEsmallCOMPANYBLOG. Regardless of industry, website traffic is almost always a leading indicator of small company success.  More often than not, website traffic directly correlates with sales—meaning slow months on the website can translate to slow months at the cash register.  And while large companies view 100 visitors per week as […]

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Written by Eric Rudolf

September 23rd, 2010 at 11:56 am

Tips for a Tough Economy: Marketing on a Smaller Budget

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This post originally appeared on THEsmallCOMPANTBLOG. As the economy remains uncertain and the term “401″ more accurately describes my account balance than the retirement vehicle itself, marketing services firms across the nation are trying to get their finger on the “our method is most cost-effective” scale. If you read the self-promoting white papers and newsletters, you will find that nearly every sector of the marketing […]

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Written by Eric Rudolf

September 20th, 2010 at 1:06 pm

12 Essential Sections of a Great Marketing Plan (Free Template Included!)

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This post originally appeared on THEsmallCOMPANYBLOG. I’ll never forget the combined feeling of excitement and panic the first time my boss asked me to create a Marketing Plan for a new product.  While part of me was excited by the fact I had finally ‘arrived’ as a professional in my field—much like a doctor being […]

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Written by Eric Rudolf

September 9th, 2010 at 8:07 am