You know the old adage “You get more bees with honey than vinegar?” It seems Jack Daniel’s Tennessee Whiskey believes wholeheartedly in this approach judging from a recent cease and desist letter it sent to an author that the company felt was infringing on its trademarked label.
As reported in the Louisville Morning Call, Patrick Wensink, author of Broken Piano for President, recently shared the contents of the letter written by Jack Daniel’s attorney Christy Susman:
We are certainly flattered by your affection for the brand, but while we appreciate the pop culture appeal of Jack Daniel’s we also have to be diligent to ensure that Jack Daniel’s trademarks are used correctly. Given the brand’s popularity, it will probably come as no surprise that that we come across designs like this on a regular basis. What may not be so apparent, however, is that if we allow uses like this one, we run the very real possibility that our trademark will be weakened. As a fan of the brand, I’m sure that is not something you intended or would want to see happen.
The company even offered to help with costs associated with a new cover design, though Wensink insists his “publisher, Lazy Fascist Press, will not be taking them up on their offer. We’re proudly independent and don’t need any of that sweet corporate booze money to redo the cover.”
Wensink calls the letter “perhaps the most polite cease and desist ever written,” and we’re inclined to agree.
Have you ever heard of a similarly polite cease and desist letter?